Nail technicians, consumers and celebrities rely on Essie for its smooth finish and remarkable durability. After 28 years of coating and caring for the nails of women and starlets alike, the brand has become iconic, winning countless magazine awards and the Achiever Award from Cosmetic Executive Women.
The secret to its success? “The polishes satisfy two needs,” says Essie. “They’re classic yet fashionable. You can be a little bit more daring on some days, or more elegant on others. But the beauty is, no matter which color you choose, if your nails are done, your look is finished. It pulls everything together.”