Essie has become the most trusted name in the business, continually raising the bar by being the first to add new, cutting-edge products for salon professionals, and timely, user-friendly tools for consumers.

Nail technicians, consumers and celebrities rely on Essie for its smooth finish and remarkable durability. After 28 years of coating and caring for the nails of women and starlets alike, the brand has become iconic, winning countless magazine awards and the Achiever Award from Cosmetic Executive Women.

The secret to its success? “The polishes satisfy two needs,” says Essie. “They’re classic yet fashionable. You can be a little bit more daring on some days, or more elegant on others. But the beauty is, no matter which color you choose, if your nails are done, your look is finished. It pulls everything together.”